Erickson School Case Study
How CourseArc Saved One School Over $300,000
Organization Overview
The Erickson School at the University of Maryland, Baltimore County (UMBC) educates up and coming business leaders in the business of longevity. The one-of-its-kind, innovative program combines business management, public policy and the study of human aging to develop leaders who transform themselves and their organization to improve society and enhance the lives of older adults. The School offers both Graduate and Undergraduate degrees in Management of Aging Services.
The Case: Expand Offerings
Erickson was experiencing declining in-person enrollment for its graduate courses, which were all taught in person prior to CourseArc. To expand its offerings, the School needed to cost-effectively translate ten of its traditional graduate courses for online delivery. The School initially planned to outsource the development of this content, but after reviewing all available methods and associated costs, they instead chose to use CourseArc. The decision saved them time and money, while allowing the faculty and School staff to manage the project internally.
Here’s the cost comparison that led Erickson to select CourseArc over outsourcing:
Outcome
In Erickson’s original estimate, outsourced development of the first online course would cost $55,000 and each remaining course would have cost $40,000. In addition to course development services, the original plan would also require outsourced custom video and editing services.
By using CourseArc, however, Erickson was able to keep their development in-house. Faculty and staff were able to develop their own content. As a result, Erickson was able to cut the development timeline in half and deliver all ten of their program’s online courses in two and a half years.
Erickson saved $370,000 by using CourseArc, which they, in turn, invested in other key initiatives, including:
- marketing their program to a national audience;
- reinvesting in more digital course translations for other in-demand programs; and
- expanding into the Japanese market, which is experiencing the very problems in managing their aging population that Erickson’s courses are designed to address.
Sample Content from a Matching Activity in an Online Course from Erickson School
Client Testimonials
As Melissa Roane, Director of Innovative Learning Solutions at the Erickson School, explained:
Judah L. Ronch, PhD, Dean and Professor, UMBC Management of Aging Services, The Erickson School, found that CourseArc has saved him and his faculty time in both course preparation and teaching.
How Can CourseArc Deliver These Same Benefits to Your Organization?
Are you interested in creating high-impact courses quickly and easily, increasing collaboration among your team members, and saving time and money that can be reinvested in your long-term business goals? To find out how CourseArc can help your organization, contact us today so we can show you the all the benefits that CourseArc delivers.
