Design is all around us. From the giant billboards down to the gum in your bag, everything we see has been carefully designed by someone, with the intention of evoking certain reactions. Think design is only for designers? Think again.
You don’t need to be a designer to use design to your advantage: from the typeface and colors you select to the images that accompany your text, the design elements you choose are all part of communicating effectively with your audience. Understanding and executing a few design basics can enhance any document, online course, website, or any other project, and will be specifically tailored to your audience and your content. When you take design into account, you have a greater chance of connecting with your audience beyond text alone.
Our resident expert designer, Todd Douglas, answers frequently asked questions about design and how a well-designed course can provide immense value to your business. Learn more about the design fundamentals below.
Whether we realize it or not, design is everywhere. From the signs we pass walking down the street to the websites we visit every day, we are interacting with design all the time. It can evoke feelings and inspire action, so it’s important that your design reflects your goals. The first step in determining your design is understanding and narrowing down the purpose of your project.
Once you’ve identified the purpose behind your project, you’re ready to apply the three principles of design: organization, arrangement and presentation.